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About Us

Financial Planning Consultants of Northern Michigan, Inc.

Investment Advisor Representative

Although most people would use an “o,” we purposely spell adviser with an “e” when we talk about investment advisers. That’s because the laws that govern this type of investment professional spell the title this way.

Many investment advisers are also brokers—but these two types of investment professional aren’t the same. So as you choose among different professionals, here’s what you need to know about investment advisers.

  • What they are: An investment adviser is an individual or company who is paid for providing advice about securities to their clients. Although the terms sound similar, investment advisers are not the same as financial advisors and should not be confused. The term financial advisor is a generic term that usually refers to a broker (or, to use the technical term, a registered representative). By contrast, the term investment adviser is a legal term that refers to an individual or company that is registered as such with either the Securities and Exchange Commission or a state securities regulator. Common names for investment advisers include asset managers, investment counselors, investment managers, portfolio managers, and wealth managers. Investment adviser representatives are individuals who work for and give advice on behalf of registered investment advisers.
  • Who regulates them: The SEC regulates investment advisers who manage $110 million or more in client assets, while state securities regulators have jurisdiction over advisers who manage up to $100 million. Advisers with less than $100 million in assets under management (AUM) must register with the state regulator for the state where the adviser has its principal place of business. When a state-registered adviser’s AUM reach the $100 million threshold, the adviser may elect to register with the SEC—but when the adviser’s AUM exceeds $110 million, it generally must register with the SEC. It is important to find out exactly which services a professional who wears multiple hats will provide for you and what they will charge for their services. You can get background information on both SEC- and state-registered investment advisers by using FINRA BrokerCheck or calling us toll-free (800) 289-9999. You can also get background information by visiting the SEC’s Investment Adviser Public Disclosure database.
  • What they offer: In addition to providing individually tailored investment advice, some investment advisers manage investment portfolios. Others may offer financial planning services or, if they are properly licensed, brokerage services (such as buying or selling stock or bonds)—or some combination of all these services.

Email Address finplnr@torchlake.com

Contact Number: (231) 264-9591 / (231) 264-8388

Schedule Your Appointment with

Jerry C. Hubbell
Today!

Learn More About Our Team

Jerry C. Hubbell

Investment Advisor Representative / President

Brian Cannon

Certified Financial Advisor

Joe Hubbell

Vice-President / Marketing Director

This site is for informational purposes only and is not intended to be a solicitation for or offering of any product or investment. The offer for sale of an insurance product may only be conducted in a state where the agent is licensed and the product is approved for sale. The providing of investment advice relating to securities may only be done by a properly licensed individual operating through a licensed affiliate entity, unless otherwise exempt. Comments about past performance are not to be construed as a guarantee or assurance of future performance. This website may contain concepts that have legal, accounting and tax implications. We do not provide specific legal or tax advice, nor promote, market or recommend any tax plan or arrangement. Consult a tax/legal professional for guidance with your individual situation. No representations are made as to the accuracy or completeness of the information contained herein or any information contained in any link provided herein, nor does a consumer visiting the web site create an agent-client relationship.

Investment advisory services offered by Financial Planning Consultants of Northern Michigan and Company Inc., a registered investment advisory in the state of Michigan insurance products and services are offered through Senior Advisers of Northern Michigan, Inc. and affiliated company.

Advisory services are offered through Financial Planning Consultants of Northern Michigan Inc.